Preparing your property to list is one of the most important parts of this process, considering that these efforts can impact the time it may take for your property to sell and the sale price. Consider the following:
- Scale Back & Organize
- Paint Walls & Details
- Remove Personal Items
- Refinish Floors & Clean Carpets
- Conduct Maintenance Checks
- Upgrade Lighting
- Deep Clean

When visiting your property, the goal is to strengthen a potential buyer’s ability to envision your house as their own. This can be as simple as rearranging furniture and making a few decor adjustments to highligh your property’s best features and prompt potential purchasers to make an offer.
Property staging will help present your property at its best, as well as to capture the emotion of the buyer, who will be making one of the biggest purchases of their lifetime.

ESTABLISHING A LISTING STRATEGY
Your property is my top priority. I leverage my experience and current market insights, combined with your goals and timeline, to determine the best asking price for your home. By conducting a thorough market analysis, I’ll assess potential buyer concerns and highlight the unique advantages of your property. Together, we’ll develop a tailored pricing strategy that sets your home up for a successful sale.

DEVELOPING A MARKETING PLAN
When you work with me as your Engel & Völkers advisor, you gain access to a comprehensive suite of marketing capabilities that blend local expertise with global reach. I’m dedicated to ensuring your home stands out.
I’ll start by crafting a customized marketing plan. This includes professional photography and engaging virtual tours that capture your home’s unique features and create an inviting first impression. I’ll use targeted online advertising to reach potential buyers through social media platforms and high-traffic real estate websites, maximizing visibility and attracting interest from a wide audience.
In addition to digital marketing, I’ll produce high-quality print materials and signage to showcase your property in the local community. Hosting open houses is another key component of my strategy, allowing potential buyers to experience your home in person and feel its true value.
Throughout the process, I’ll keep you updated on our marketing efforts and feedback from showings, ensuring you feel informed every step of the way. Together, we’ll leverage my expertise and the extensive resources of Engel & Völkers to achieve a successful sale that meets your goals.

YOUR PROPERTY BY DESIGN
Capturing the most desirable and distinctive aspects of your property is an important foundation of any marketing strategy. With professional photography, virtual tours and listing film capabilities, paired with the iconic Engel & Völkers branding, your property, from its broader attributes to its finest details, will captivate potential buyers.
GIVING YOU THE EDGE
Online exposure provides your property the greatest reach. Your listing’s journey begins on evrealestate.com and continues through our exclusive Extensive Domestic & Global Exposure (EDGE) platform. EDGE provides unprecedented reach, placing your property in front of qualified consumers whether they’re next door, in the Americas or abroad.
MARKETING MEASURES
From niche mailings and digital campaigns, to print advertising and inclusion in exclusive Engel & Völkers publications and platforms, there is nothing ordinary about the way your property is positioned and presented to the market, locally, regionally and globally.
SHOWTIME
I understand that scheduling visits for potential buyers can feel overwhelming. Together, we'll find the best approach that aligns with your goals and fits your schedule, whether that means hosting open houses, arranging private showings, or a mix of both. I prioritize clear and open communication, ensuring that you and your property are fully prepared throughout the entire process. You can count on me to make this experience as smooth and stress-free as possible.
OFFERS & NEGOTIATIONS
I'm dedicated to acting in your best interest every step of the way. When it comes to negotiating the ideal terms and price for your home, I bring skill, dedication, and transparency to the table. My goal is to ensure you feel confident and supported throughout the entire process. You can trust that I will advocate fiercely for you, making sure your needs and goals are at the forefront of every negotiation. Together, we’ll achieve the best possible outcome for your sale.
CONTRACT TO CLOSE
Once we have an accepted offer, I’ll be right by your side, guiding you through the final stages of the selling process. I’ll manage your transaction with the utmost care, ensuring that every detail is handled smoothly. From preparing for closing to providing support after the sale, I’m here to make sure you feel confident and informed every step of the way. My commitment doesn’t end at the sale—I’m always available to assist you with any questions or needs you may have afterward. Your peace of mind is my top priority!
